Information Architecture (IA)Information Architecture is the art of organising and labeling websites to support usability. A large part of it is producing wireframes, the blueprints of a digital design. An IA might also produce a taxonomy of how content and products on a site should be classified, or a prototype illustrating how the information should change on screen as a user progresses through a task. IA at the intersection of content, users and context of use. Simply speaking IA is organising the content and flow of a website, e.g. deciding that products on a search page should be ordered by price rather than by name, or organising the content on a site to support some clear tasks that users want to perform. Information architecture is just one component of user experience (UX) design.
User experience (UX)This recognises that a good digital service isn't just about functionality. It is about how people feel as they use a digital service, and about the way it does things, not just what it does. We study and evaluate how users feel about a system, looking at such things as ease of use, perception of the value of the system, utility, efficiency in performing tasks and so forth. For example, we might study the checkout process of an e-commerce website to see whether users find the process of buying products from the website easy and pleasant.
Content strategiesNot only is the visual appearance of the site important but equally as beneficial is the content that the users need to consume. We can audit your existing content against your objectives, make recommendations, produce copy guides and even deliver the finished product.
CMS systemsContent Management Systems allow you to keep your site updated without a phone call to your agency. We offer two solutions – completely bespoke CMS systems or off-the-shelf CMS systems for our clients, ensuring that you get exactly the control you need at the price you want.
WordPress designWhy use WordPress as your CMS solution? Well, for a start it’s extremely user-friendly and getting to grips with it is easy. You can edit your pages and blog posts simply by amending the text or elements within the admin area. This means that you will not have to pay someone to maintain or make changes for you – which, in the long run, will save you money. If you require more than just a basic site, you can expand your site’s functionality with simple plugins – from photo gallery plugins and SEO plugins to Poll plugins, no matter what the function there will be a plugin to meet it. And on top of that, WordPress, right out of the box, is extremely efficient for search engine optimisation. Read more